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My Story

I have always been captivated by the world of bikes, particularly in the realm of action sports. From an early age, my passion for bikes led me to constantly engage in building projects: constructing bikes, ramps, trails—anything that would enhance that exhilarating sensation of soaring through the air while riding. It was during this time that I discovered the perfect fusion of my love for tinkering and my innate drawing ability—industrial design.

Motivated by this realization, I pursued a degree in automotive and industrial design at the esteemed College for Creative Design, culminating in my graduation in 2008. Eager to apply my skills and creativity, I embarked on a career at Fossil in Dallas, where I spent three years designing watches. However, a pivotal moment presented itself when I relocated to Brooklyn, coinciding with the launch of the Citibike program. This shift in environment revitalized my passion for cycling, albeit in a different context—commuting. When the opportunity arose to lead Bern's helmet design team, I seized it without hesitation.

Since then, my professional journey has revolved around the design of safety products, channeling my expertise and unwavering dedication into ensuring the well-being of fellow cyclists. Rain or shine, I am committed to not only designing innovative safety solutions but also indulging in my personal love for cycling, venturing to every possible corner on my bike.

In the autumn of 2022, I took a leap of faith and established impctLAB—a venture that allows me to ride my bike to our offices in Industry City. It is here that I have the privilege of dedicating each day to making the commute safer for individuals who share my passion. At impctLAB, we strive to push the boundaries of safety innovation, infusing our designs with the essence of adventure and the thrill of the ride.

Join me on this journey as we pave the way for a safer and more exhilarating cycling experience. Together, we can make an impact and ensure that every rider feels as safe as possible.


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